About the Project
Beautystack is an online beauty and fashion community designed to support freelancers and businesses by connecting them with their clients. I had the opportunity to work with Beautystack to enhance this connection, but when the pandemic hit, in-person appointments became impossible, leaving many beauty professionals struggling to maintain relationships with their customers.
To help Beautystack stay engaged with its community, I created a bespoke digital show that provided a platform for connection, inspiration, and support. Every week, Sharmadean Reid, founder of Beautystack, hosted conversations with founders and CEOs, exploring the role beauty has played in their careers.
I worked closely on shaping these discussions, which not only reassessed how beauty influences professional success but also examined its impact on wider society, with guests sharing their go-to beauty treatments.
