About the Project
Taster is a pioneering digital food company, and I have had the opportunity to collaborate with creators to develop innovative food brands designed for delivery. Operating across multiple cities in Europe, my work with Taster has helped build a reputation for combining high-quality ingredients with bold, globally inspired flavours, offering customers a restaurant-quality experience from the comfort of their homes.
During the pandemic, when people were spending more time indoors and seeking new ways to connect with food, I saw an opportunity to engage audiences through digital storytelling. To achieve this, I partnered with leading food influencers and industry voices to spark engaging discussions about food culture, trends, and innovation.
My approach was proactive—I identified and reached out to relevant influencers, booked calls, and facilitated meaningful conversations that explored their experiences, culinary inspirations, and personal food journeys. I then transformed these discussions into dynamic social media clips for maximum engagement, alongside long-form audio experiences for deeper storytelling. By leveraging influencer partnerships and interactive content formats, I not only strengthened Taster’s brand presence but also built a sense of community around the joy of eating, helping to expand its reach across Europe and keeping audiences inspired during a challenging time.