About the Project
Working with The Honey Partnership, I spent a day with rap artist Tinie Tempah as he promoted the new JBL Pulse speaker, culminating in its reveal at his fashion show. I started by sharing my working style with him, giving him the freedom to reflect on his career and share his insights.
By cutting the footage into various formats for Instagram and Snapchat, we offered his fans an exclusive look into his music journey while seamlessly showcasing the new Pulse speaker. This approach combined storytelling with promotion, engaging his audience across platforms.