About the Project
Alderney, one of the smallest Channel Islands, is home to just 2,000 residents. This 3-by-1.5-mile island is a place of breathtaking natural beauty, but with an economy heavily reliant on tourism, it requires strong promotion to sustain its community and businesses. Recognising this need, I worked with Visit Alderney to develop the Meet the Islanders video series—a campaign designed to showcase the island’s unique character and attract visitors.
To bring global awareness to Alderney, I began by identifying key target audiences, including young families looking for a fresh start, retirees seeking a peaceful retreat, and remote workers drawn to the island’s slower pace of life. With these groups in mind, I carefully selected locals who could authentically represent Alderney’s spirit. I captured them in their daily lives—working, enjoying the island, and engaging in its close-knit community. These moments were woven together with in-depth interviews where they shared their personal insights into what makes Alderney such a special place to live.
The campaign had a significant impact, reaching thousands of potential visitors through targeted paid advertising. The videos not only increased tourism interest but also helped reshape perceptions of Alderney from a quiet, isolated island to a thriving community full of opportunity and charm. By putting real people at the heart of the story, I helped strengthen the island’s identity and encouraged more people to explore and experience its unique way of life.